Digital Marketing Blog
How to easily audit your website for SEO
Now that 2022 is here, you may be looking for a new year’s resolution that can help add value to...
What is keyword density?
When you are optimising a landing page or blog post for keywords, you may be tempted to cram as many...
TikTok Is Now The World’s Most Visited Website
You probably already know that TikTok is surging in popularity right now. It’s easily one of the world’s most popular...
How to optimize documents for SEO
Web pages aren’t the only thing search engines can crawl – Google and Bing can include your documents in their...
Why meta descriptions can help your SEO
While a solid SEO strategy can ensure your website appears in search engines like Google and Bing, a good meta...
7 SEO trends for 2022
2021 saw significant changes to the way we use search engines. The pandemic and subsequent lockdown changed what people wanted...
Why use Google My Business?
If you have a small marketing budget, the good news is that there are still lots of ways you can...
White hat vs black hat SEO – what’s the difference?
Luke Skywalker vs Darth Vader Batman vs the Joker Harry Potter vs Voldemort The world is full of heroes and...
Getting backlinks for your website – seven top tips
If you’re looking to boost your rankings in the search engines, getting backlinks from other websites can be a great...
What is international SEO?
If your business sells products and services across the world, you need to make sure your brand appears across all...
How to optimize your content for Google Discover
Google is the undisputed king of the search engines, handling nearly seven billion search queries every day. After all, we...
Five tips for writing SEO-friendly product descriptions
If you’re launching a new eCommerce store, the thought of writing hundreds, or even thousands, of product descriptions may bring...
Your guide to Google Page Experience
Google is well-known for regularly changing the algorithms it uses. It does this to ensure that high-quality sites are pushed...
The power of the photo – how to optimise your images for SEO
When you are optimising pages on your website for SEO, you may look at the content, structure and links… but...
Five ways you can make TikTok work for your business
Even though TikTok launched in 2016, the short-form video platform came to prominence in 2020. As people had to stay...
Expertise, Authoritativeness, Trustworthiness. Why is E-A-T so critical for SEO?
When you hear people talk about SEO, you may listen to them talk about E-A-T. Although this acronym is only...
Google page experience update 2021 – what is set to change?
Google regularly updates its search algorithm to help ensure users can find exactly what they need in the shortest amount...
SEO vs PPC – which is best for your business?
When you have a limited marketing budget, you may be wondering what to spend your money on so that you...
Is short-form or long-form content better for SEO?
When you are writing an SEO-optimised blog article, there are lots of things you need to consider. You need to...
What are zero-click searches and how do you get them?
For several years we have been told that we need to get our web page onto the first page of...
Five ways to quickly optimize your website for voice search
Ten years ago you wouldn’t have imagined that people could access the internet by talking into their phone or speaker....
How Covid-19 Has Impacted Consumer Behavior Online
When the Coronavirus pandemic took hold in March and the whole country found themselves in lockdown, everything changed in an...
How to get the most out of Google Analytics
Everyone knows that Google Analytics is one of the most useful tools in marketing. Providing data that allows you to...
The Importance Of Link Building And How To Build Links Naturally
A strong link building strategy can transform your web presence completely. With Google algorithms constantly changing and having a high-performing...
Why Internal Communication is Essential for Remote Working
Back in March when the UK (and most of the world!) went into lockdown, businesses across the country found themselves...
So You Want To Be An Influencer: 8 Tips To Get You Started
By Michael Magnus The life of an “influencer” seems quite glamorous. Brands paying you to post about products you love,...
Everything You Need to Know About Google’s New Ranking Factor: Page Experience [Web Vitals]
For digital marketers and SEO experts, awaiting Google’s next update is as much a part of daily life as a...
How to get your Content to Rank on the 1st page of Google
Getting your content to rank well in Google can often seem like a never ending struggle. You’ve written a great...
The Importance of Having a Clean Anchor Text Profile
For those involved in SEO (Search Engine Optimisation), it can be tempting to create links with a keyword-rich anchor, constantly....
What Is Remote Work?
With the novel coronavirus currently sweeping the globe, many people are being forced to seek alternative solutions for their work. As...