What is Linktree?

Every day new ideas spring up on exploiting social media’s benefits for business, pleasure and everything in between. 

Sometimes it can be testing to keep up with the latest trends and tricks, but one thing is for sure: if you’re not using Linktree, you’re missing out.

Linktree is the brainchild of Nick Humphreys and Alex Zaccaria and Anthony Zaccaria. Alex, Ant and Nick hail from Sydney and Melbourne in Australia. 

They have a shared background in marketing and saw a need for a tool that would make it easy to share multiple links on social media.

Instagram is one of the most well-known and best-loved social media platforms, but it doesn’t allow you to share web links anywhere apart from in Stories and the ‘bio’ section of your profile page. 

The non-sharing aspect can be frustrating if you want to share more than one link with your followers. Frustration often breeds invention (and contempt, but that’s a different subject). 

Founded in 2016, Linktree was initially struck off by Insta on the grounds of being spammy. However, the team quickly changed tack and developed Linktree into the tool we know and love today.

Globally people and digital creators use Linktree to share everything from their latest blog posts to their online shop. It’s easy to set up and use, and it’s free (nothing is really free, but more on that later).

So, what are you waiting for? Enter the world of shared multiple links….

Enter Linktree

Linktree allows you to create a customised bio link that you can share on Instagram (and other social media platforms). This link takes your followers to a landing page where they can see all the links you’ve shared.

You can use Linktree to share as many links as you want, and you can customise the look of your landing page to match your brand.

Before using a third-party platform like Linktree to host your links, it's worth understanding the credibility of the domain behind it. You can check a domain's registration date to see how established a platform is — a useful data point when deciding which tools to trust with your audience's click-throughs.

Linktree is free to use, but a paid Pro version gives you access to additional features (more on that later).

Why Use Linktree?

You should use Linktree (or a similar tool) for many reasons. Here are just a few:

You Can Share Multiple Links on Socials

As we mentioned before, one of the main reasons people use Linktree is because it allows them to share multiple links on their socials. 

Great news if you want to share several links with your followers but avoid bombarding them with links in your Stories or clogging up your bio with too many URLs.

It’s Easy to Set Up and Use

Linktree is easy to set up and use, even if you’re not a tech whiz. You don’t need any coding skills or experience with website design. Sign up for a free account, add links, and customise your landing page to match your brand.

It’s Free (Most of the Time)

Linktree is free to use, but a paid Pro version also offers additional features like link scheduling and analytics. 

The Pro version costs £6 per month (billed annually), so it’s not too expensive if you want to upgrade. But with so many other ways to analyse your stats, we don’t think Pro is all that useful right now.

It’s a Great Way to Drive Traffic to Your Website

If you’re looking for a way to push traffic to your website, Linktree is an excellent option. 

By sharing your Linktree link on Instagram (and other social media platforms), you can direct your followers to your website, where they can learn more about your business or check out your latest blog post.

You Can Use It to Build Your Email List

Linktree also allows you to capture email addresses to build your mailing list. Email capture is essential if you want to expand your business or keep in touch with your fans and followers.

Linktree is partnered with Amazon

If you have a shop on the yellow arrow smile store, you can share it on your Linktree to facilitate affiliate links. 

Recently Linktree collaborated with an anti-racism campaign with a support anti-racism link allowing visitors to donate and, more importantly, understand the far-reaching effects of racism on society.

You Can Use It to Promote Your Products or Services

If you have a service, product or promotion to nurture, Linktree is an excellent way to do it. You can share links to your online shop, the latest blog post, or anything else you want your followers to see.

It’s a Great Tool for Influencers

If you’re an influencer with a large following on social media, Linktree can be a valuable tool for promoting your products, services, or website. You can use Linktree to share links to your sponsors’ websites, product pages, or anything else you want your followers to see.

It’s a Helpful Tool for Bloggers

If you’re a blogger, Linktree can be a helpful way to promote your latest blog post or direct your followers to your website. You can also use Linktree to share links to your social media accounts, so your followers can connect with you on multiple platforms.

How to Set Up Linktree

Setting up Linktree is easy and only takes a few minutes. Head to the Linktree site and simply sign up for a free account.

Once you’ve signed up, you’ll be able to add your links and customise your landing page. If things work out and you want to go Pro, you can. Pro Linktree will allow you to access features like link scheduling and analytics.