Question 1

What is Digital PR?

Accepted Answer

Digital PR is a strategic approach to earning high-authority media coverage and backlinks through newsworthy content, expert commentary, and data-driven stories. Unlike traditional link building, Digital PR focuses on securing placements in major publications, news sites, and industry-leading outlets that provide both SEO value and brand visibility.

Question 2

How is Digital PR different from Editorial Placements?

Accepted Answer

While Editorial Placements focus on niche blogs and authority sites, Digital PR targets tier-1 and tier-2 media outlets like Forbes, Business Insider, industry publications, and major news sites. Digital PR campaigns typically involve crafting newsworthy angles, expert quotes, and data stories that appeal to journalists and editors.

Question 3

What types of campaigns do you offer?

Accepted Answer

We offer DR-based pricing tiers from DR 40+ up to DR 80+. You choose your minimum Domain Rating and tell us how many earned placements you want. This flexible approach means you can scale up or down based on your budget and campaign goals — whether you need a single high-DR placement or a bulk campaign across multiple tiers.

Question 4

What results can I expect?

Accepted Answer

Results vary by DR tier and industry, but typical outcomes include placements in high-DR publications (DR 40-90+), brand mentions, and natural do-follow backlinks from authoritative sources. Higher DR tiers target more prestigious publications.

Question 5

How long does a Digital PR campaign take?

Accepted Answer

Campaign timelines typically range from 4-8 weeks depending on the number of placements and DR tier. This includes strategy development, content creation, journalist outreach, and placement securing. Higher DR tiers and larger campaigns may take longer.

Question 6

Do I need to provide content or expert quotes?

Accepted Answer

We handle everything. Our team develops newsworthy angles, creates content, and can either work with your internal experts for quotes or leverage our network of industry commentators. We make the process as hands-off as possible for you.

Question 7

What industries do you work with?

Accepted Answer

We work across most industries, with particular expertise in tech, finance, health & wellness, e-commerce, B2B SaaS, and lifestyle brands. Some restricted industries may require custom approaches — we'll assess feasibility when reviewing your order.

Question 8

Can this be white-labeled for agency clients?

Accepted Answer

Absolutely. All our Digital PR services are fully white-label. You can present campaigns to your clients as your own work, with all reports and communications branded to your agency.

Question 9

How do you measure success?

Accepted Answer

We track multiple metrics: placements secured (with DR/DA), estimated coverage reach, brand mention volume, backlinks acquired, referral traffic, and keyword ranking improvements. Monthly reports provide comprehensive performance analysis.

Question 10

How does the per-placement pricing work?

Accepted Answer

You choose your minimum Domain Rating (DR 40+ to DR 80+) and tell us how many earned placements you want. You pay per placement, not per campaign. This means you can order a single placement to test the waters, or build a bulk campaign across multiple DR tiers. Bulk discounts apply automatically from 5 placements. No fixed packages — just flexible, per-placement pricing.

Question 11

What's the difference between DR tiers?

Accepted Answer

Higher DR tiers target more authoritative, prestigious publications. A DR 40+ placement might land in a respected industry blog or regional news site, while a DR 80+ placement could secure coverage in major national publications. Higher DR placements carry more SEO weight and brand authority, but lower DR tiers offer excellent value for building a diverse, natural backlink profile.

Domain Rating	Price / Earned Placement	Order
DR 40+	£299/ earned placement	Order Now
DR 50+	£399/ earned placement	Order Now
DR 60+Most popular	£549/ earned placement	Order Now
DR 70+	£749/ earned placement	Order Now
DR 80+	£999/ earned placement	Order Now

Domain Rating	Price / Earned Placement	Typical PR Agencies
DR 40+	£299	£499+
DR 50+	£399	£599+
DR 60+Most popular	£549	£749+
DR 70+	£749	£949+
DR 80+	£999	£1,199+

Digital PR Campaign Service

Digital PR Campaigns

What Is Digital PR?

What Is It?

SEO Benefits

Who It's For

Our Process

Real PR Examples

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Benefits of Digital PR

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Client Results & Case Studies

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