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Have you ever done great research on a relevant topic, structured your content, made sure it has a lot of valuable and insightful information for a target audience, published a copy, but Google decided not to rank it at all? Well, that’s often the case and the struggle of the majority of website owners.
These days, high-quality content isn’t enough to get Google traffic. High-quality links are what’s required to win. And guess what? 94% of all content on the web gets zero links.
When buying links for SEO purposes, there are a lot of gray areas. But how to buy good niche backlinks that kickstart or skyrocket your rankings? This and tons of other questions may bombard you from time to time, causing a constant headache.
With the idea of buying backlinks safely, our experts have created this guide and provided detailed instructions on efficient link building. So, let’s get started!
The top pages on Google have 3.8x more backlinks than the results on the second to tenth spots. These statistics often make people run and get links without any strategy in mind.
Let’s just say – it isn’t the best solution. Before doing link building or choosing a backlink provider, there are some essentials you need to think about in order to achieve the desired results.
We recommend starting with a clear understanding of the purpose you want to achieve with the help of an organic SEO strategy. Is it an improvement in domain ratings, an organic traffic boost, or a specific keyword rank? Depending on the goal, we’ll use different link-building approaches. For example:
— to enhance your domain ratings, you’ll buy a lot of cheap Web 2.0 links;
— to rank high for a certain keyword, you’ll need to purchase about 5-20 links per page;
— to increase organic traffic, it’s better to buy links to hub pages (the main page as well as category pages) and boost your landing pages.
The company you select should comprehend your goals and have a step-by-step solution for your pain points. The overall approach of the company should be tailored to your strategy accordingly, so it can become an extension of your marketing team, not just a link-building provider. After that, you have to define the time frames for SEO goals.
The link-building cost, as well as its results, depends on your niche, the keywords you want to rank for, and the current position of your webpage. That’s why you shouldn’t expect to see the results a day after paying for article placement.
For example, if you buy a backlink of the greatest quality from Amazon, you’ll see some impact in a couple of days.
But as a rule, you need to wait about two months for the links to start working. If we’re talking about a competitive niche and your site is brand-new (up to one year), it can take longer — from 6 months to a year.
That’s the thing people tend to forget about when dealing with SEO and backlinks, so let us remind you what the nesting level of the page is. Basically, it’s the location of the exact page in the website hierarchy. The main page is considered to be at nesting level 1, having the most weight.
Documents that are one click away from the main page have medium importance, being at the nesting level of 2. Pages with a nesting level >3 have minimal importance as compared with the previous ones.
So, when buying links, try to prefer ones with the minimum nesting level. Why so? The lower the nesting level, the fewer links you need to get the page to Google's top, and the easier it is for you to rank higher.
Also, mind the nesting level when buying backlinks since the link at nesting level 1 will give you way more link juice than the same backlink at nesting level 4.
Use Different Types of Links After and Before Purchasing
The art of effective link building is in the well-planned SEO strategy that doesn’t consist of paid backlinks. You need to diversify the link profile with a mix of nofollow, UGC, Web 2.0, and listing links to boost the website's authority and credibility while improving its search engine visibility as well.
Even though there is no proof that such types of links directly affect the rankings, it’s hard to argue with the fact that they increase brand exposure and diversify your profile, which is crucial to improved search engine rankings. Additionally, by using different types of links, you can ensure that your link-building strategy remains natural and organic, which can help to protect your website from penalties and algorithm updates.
Now that you’re familiar with the main things to pay attention to before purchasing backlinks, we can discuss a link acquisition strategy. Self-management of this process can result in a large number of worries and erratic, useless, and chaotic actions.
Whether you plan to secure placements yourself using an Adsy guest posting service or hire a full-service team, you need to know what to look for. We’ve analyzed a wide range of options and gathered the key characteristics to consider while you’re choosing a trustworthy link-building agency.
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Is there a trusted white-hat backlink service? Of course. But you will need to do your research to find a credible partner who can do quality link building and deliver great results.
What should you expect from a reliable link-building company in the first place? And how do you make sure they can guarantee enhanced rankings at the end of your cooperation?
Now, let’s check the list of key reliability factors for a trusted white-hat backlink service.
Without it, there is no direction. Without direction, there is no movement. That’s why before you start working, you need to audit the company’s site and check the source data that you have to work with.
Do they study your main competitors, their link profile, and their efforts? Do their specialists determine which content suits you best?
How do they approach the buying strategy for links? As already mentioned above, you can see the effect of buying backlinks in about 2 months. Therefore, a plan to get 10-20 links at once in the first month is the worst one a link-building company can offer. The idea is to distribute backlinks evenly.
To tell the truth, it depends on your website and the competition in your niche. If it’s a brand-new website that has no authority for Google, it may take 100 links to get one page to the top. In case you need to rank a website that has some credibility from Google, 10 links may be quite enough.
So, what should you do? Compare the number of links of your rivals and your page. Once you’ve got an overall idea of the number of links needed, come back to the topic of “how to choose the right link-building agency?”
67% of marketers use domain ratings to measure the quality of a link. Basically, that’s one of the main factors to consider since it’s going to have a direct impact on the final results. So, how do you check the quality of backlinks an agency can provide you with? Here are a couple of essential characteristics:
It’s hard to imagine a solid and experienced link-building agency that doesn’t use professional SEO tools. They are essential for almost every step of the backlink creation strategy, from keyword research to competitor analysis.
Besides, expert software is vital to track the results of every campaign and analyze previous activities to improve the overall strategies.
Often, to find out whether you’re dealing with a professional agency, you can ask about their workflow and the tools they use at every step. Of course, there is no perfect recipe, and everyone will have different combinations of software in their arsenal.
Still, when you see them using comprehensive tools, you can at least understand that your agency will have access to the fundamental data.
Some software is more generic and dedicated to comprehensive search engine optimization, such as Ahrefs, Semrush, and Google Search Console (GSC). Other platforms focus entirely on guest posting and content placement.
For example, Adsy features an integrated marketplace dashboard with over 20 advanced filtering metrics. Instead of using separate applications, you filter a database of over 100,000 verified publishers by Moz DA, Ahrefs DR, and live organic traffic data.
Safe link building is one of the main SEO building blocks. Yet, to succeed, you need a personalized and detailed strategy that will help you achieve your goals.
Remember that your choice of link-building partner will be the one single factor that affects your results. That’s why make sure you take your time to select a reputable one who can provide you with high-quality backlinks that suit your needs.
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