Slug Optimizer
Turn any page title or text into a clean, SEO-optimised URL slug. Removes stop words, special characters, and formatting issues — with instant before/after preview and scoring.
Word Separator
Max Words
Try an example:
Tool created by iNet Ventures
What Makes a Good URL Slug?
The best URL slugs share five characteristics. These aren't just SEO opinions — they're backed by Google's official documentation and years of click-through rate data from SERPs.
Short and focused
Aim for 3–5 words and under 75 characters. Every extra word dilutes focus and adds unnecessary length. Cut everything that isn't the core keyword.
Keyword-first
Put your primary keyword at the start of the slug. /seo-tools-free is better than /free-tools-for-seo. Front-loading keywords makes them more prominent in SERP display and browser tabs.
Hyphens only
Google reads hyphens as word separators. Underscores join words. Spaces become %20. Always use hyphens — /on-page-seo not /on_page_seo and definitely not /on%20page%20seo.
Lowercase only
/SEO-Tools and /seo-tools are technically two different URLs on case-sensitive servers (Linux). Always lowercase to prevent duplicate content issues and canonicalisation headaches.
Descriptive and readable
A good URL tells users what the page is about before they click. /how-to-build-backlinks is clear; /p?id=4829 is not. Readable URLs get higher click-through rates from SERPs.
No stop words
The, a, an, of, for, in, with, and — these add characters with zero SEO value. /guide-to-building-backlinks → /building-backlinks. Shorter and no loss of meaning.
Slug Optimisation Examples
See how page titles transform into clean slugs with this tool:
Before
How to Build High-Quality Backlinks in 2024: The Complete Guide for Beginners
After
/build-high-quality-backlinks
Core topic extracted — year and "complete guide" framing removed
Before
What Are the Best SEO Tools for Small Business Owners?
After
/best-seo-tools-small-business
Question format stripped, stop words removed, question mark handled
Before
On-Page SEO: A Step-by-Step Tutorial for Beginners (Updated)
After
/on-page-seo-step-by-step-tutorial
Colon and brackets removed, filler words stripped
Before
The Ultimate Guide to Technical SEO Audits in 2024
After
/technical-seo-audits
Maximum concision — 3 words capture the entire topic
How to Change Your Permalink / Slug in Popular CMS Platforms
📝WordPress
- 1. Edit post → find the Permalink field below the title
- 2. Click Edit and type your optimised slug
- 3. Or go to Settings → Permalinks and choose Post name structure
- 4. Save — WordPress automatically creates a 301 if the post was already published
🛒Shopify
- 1. Products/Pages/Blog → click the item
- 2. Scroll to Search Engine Listing → click Edit
- 3. Edit the URL handle field
- 4. Shopify offers to redirect old URL — always accept
🌊Webflow
- 1. Open the page in Designer
- 2. Click the Page Settings gear icon
- 3. Edit the Slug field
- 4. Publish — Webflow handles 301 redirect automatically
▲Next.js / Custom
- 1. Rename the file in /app or /pages directory
- 2. Add a 301 redirect in next.config.js under redirects
- 3. Update all internal links pointing to old URL
- 4. Submit updated sitemap to Google Search Console
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