Convince Convert

Convince Convert is best understood as a hybrid specialist consultancy, expert-led marketing publication, and commercial content-media operation rather than as an independent news publisher. Jay Baer founded the business in 2008 after building an earlier digital strategy firm, and the company initially gained recognition through its blog before expanding into consulting, content creation, podcasts, newsletters, research, training, and influencer marketing. The company describes its mission as helping businesses improve digital marketing and customer experience, while its current website presents consulting, training, creation, and content promotion as the core commercial pillars.

The editorial focus is concentrated on practical marketing intelligence. Current site categories include AI, content marketing, digital marketing, social media, customer experience, influencer marketing, audience research, marketing data, and related strategic topics. The publishing approach is strongly “and therefore” oriented: articles generally aim not merely to describe a trend but to explain what marketers should do next. This is visible in the site’s current articles, which use interviews, podcast discussions, frameworks, examples, and implementation advice to turn specialist knowledge into actionable guidance. The content often connects marketing activity with business outcomes such as pipeline, conversion, retention, customer loyalty, audience understanding, and organizational change.

Convince Convert has an established reputation in the marketing industry, largely built around Jay Baer’s profile as a New York Times bestselling author, Hall of Fame keynote speaker, researcher, and long-standing commentator on digital marketing and customer experience. The site has historically been recognized within the content-marketing and social-media sectors, and the company states that its blog was ranked highly by the Content Marketing Institute. It also reports reaching approximately five million marketers annually, although this is a self-reported promotional figure rather than an independently audited audience metric. The verified SEO profile supplied for this assessment indicates strong authority signals: Moz DA 78, Moz PA 57, Ahrefs DR 82, more than 2.57 million backlinks, 13,041 Ahrefs referring domains, a zero spam score, and 625 ranking keywords. Organic traffic in the supplied dataset is 2,467.735 visits per month, which is modest relative to the domain’s backlink and authority profile and should not be interpreted as a broad-audience traffic guarantee.

The site’s content style is accessible, opinionated, commercially literate, and generally designed for professional readers rather than academic researchers. Articles frequently use concise headings, numbered frameworks, interviews, case examples, quotations, embedded audio, and direct recommendations. A notable quality signal is the visible author infrastructure: content is attributed to Jay Baer, senior strategists, agency executives, specialist contributors, and recognized industry practitioners such as Ann Handley and Rival IQ founder John Clark. This creates a mixture of in-house expertise and selected external voices, but it does not amount to an open guest-post marketplace. The content is curated through the company’s brand and editorial standards, and many articles support or reinforce Convince Convert’s consulting, training, or content-production expertise.

Its most distinctive franchises are its podcast network and expert-led educational ecosystem. Social Pros is the flagship show and has run for more than a decade, featuring interviews and commentary with marketing leaders from companies including Google, Reddit, Uber, Oracle, Zillow, and Glossier. The wider podcast portfolio has included The Content Experience Show, Experience This!, Talk Triggers, Marketing Marvels, Data-Driven Decisions, Influence Pros, and other specialist programmes. The website also maintains the ON newsletter, sent every other week, covering AI, content marketing, customer experience, influencer marketing, research, and social media. These recurring formats give the brand a durable distribution system and create multiple routes for brands to participate through interviews, podcast sponsorships, newsletter sponsorships, dedicated emails, webinars, and custom research.

The audience is primarily professional and B2B: senior marketers, content strategists, social-media leaders, customer-experience professionals, agency practitioners, consultants, technology marketers, and business decision-makers. Convince Convert states that its newsletter reaches more than 100,000 senior content marketers and CX professionals and that its audience has substantial involvement in software purchasing decisions. These figures are promotional claims, but they align with the site’s positioning and LinkedIn description as a resource for advanced marketing and customer-experience professionals. The audience is therefore commercially valuable but niche: it is more relevant to marketing technology, professional services, enterprise brands, agencies, education, healthcare, financial services, travel, hospitality, and B2B campaigns than to general consumer products.

For digital PR and link building professionals, the site matters because it offers credibility and topical relevance rather than easy, scalable link placement. A genuinely useful data study, marketing research project, customer-experience report, original framework, or executive-level trend story could fit its interests, especially if supported by clear methodology and practical implications. Expert commentary is also plausible when the spokesperson has demonstrable knowledge of marketing, CX, AI, social strategy, research, or content operations. By contrast, routine link inserts, generic SEO articles, affiliate pages, gambling, payday lending, adult content, or thin promotional copy are poorly matched to the publication’s positioning. The domain’s strong authority metrics make it attractive for earned media, but they also indicate that paid link manipulation and unsolicited guest-post tactics are unlikely to be productive.

The company is now part of Experience Dynamic, a customer-experience collective that includes Convince Convert and LaneTerralever-related capabilities. Public company information identifies Convince Convert as privately held, while Experience Dynamic positions Convince Convert as the strategy and consulting specialist within the collective. This ownership structure reinforces the distinction between editorial content and a purely independent newsroom: Convince Convert has editorial expertise and recognizable publishing franchises, but it is also a marketing services business with explicit commercial objectives.

There is no prominent public “Write for Us” or open contributor application page located during research. However, the company clearly offers paid content-promotion products, including dedicated email campaigns, newsletter sponsorships, podcast host-read sponsorships, influencer-led content series, custom research, webinars, and podcast or video production. This makes sponsorship a realistic route for brands with a substantial budget and a strong audience fit, but not a substitute for earned editorial coverage. Overall, Convince Convert compares favorably with specialist competitors such as Content Marketing Institute, MarketingProfs, Social Media Examiner, and Search Engine Journal in authority and expert positioning, though it is less of a daily news destination and more closely integrated with a consultancy and branded media ecosystem.