It’s been said many times before, but SEO truly is the cornerstone of any successful business’ online marketing strategy. Without great SEO, search engines won’t know where to find you, and if search engines don’t know that, then neither will your customers. Of course, it’s also important to know whether or not your SEO implementation is yielding results, as well as where you could make further changes to optimise your content and website even better. Here are the 10 best SEO analysis tools out there right now.
Not using Google Analytics to augment your SEO approach is essentially throwing away a huge amount of insight for no reason. Analytics is completely free, and the information it provides is immensely powerful; it can help you to understand your customer journey, improve your ROI, and build on your SEO strategy. Huge businesses and smaller outfits alike use Analytics daily, so make sure that you’re using it as well, or you’ll quickly fall behind.
You should be using Google Search Console hand-in-hand with the standard Analytics tool. Search Console shows you your standings within Google’s SERPs (search engine results pages), which is invaluable information if you want to improve your ranking. You can manually submit your sitemaps and URLs so that Google can crawl your site more effectively, and you can check individual URLs for detailed information about crawling and indexing as well.
Ahrefs offers an incredibly extensive suite of deep SEO tools to help you build your strategy and understand your metrics. Tools include a keyword generator, a backlink checker, and a rank tracker, among others, and with a range of different pricing models available, you can choose what level you want to enter on. If you want complex, exhaustive information about your SEO approach, then you should definitely consider using Ahrefs.
SEMrush is another hugely useful and powerful SEO analysis tool. It can show you analytics regarding your chosen SEO keywords, your domain, and your backlinks, and it can also give you information about keywords you’re tracking across multiple projects. You’ll need to pay a little more for some of the more advanced features SEMrush offers, but even the basic Pro plan (billed at around $120 per month) will give you lots of useful tools for SEO analysis.
Are you concerned that your website is poorly-optimised for SEO? If so, then you need to pick up WooRank. Its website analysis tool is easy to use, intuitive, and straightforward, so even if you’re a complete SEO beginner, you should find it useful. WooRank also offers an “all-in-one digital marketing solution” that contains its website optimiser, a keyword tracker, and more, so if you’re concerned that you’re not getting the full package with the basic website analysis, that’s what you should opt for.
Another excellent all-in-one suite of useful and actionable SEO tools, Moz Pro is a system that SEO professionals use, so you know it’s appropriate for pretty much every business and digital marketing initiative as well. Moz Pro features all the tools you’d expect from a pro-grade SEO suite; it’s got a keyword tracker, a ranking tracker, and a website audit tool, as well as lots of other useful insights into your site’s SEO. It doesn’t come cheap, but if you’re serious about SEO, Moz Pro is the way to go.
As the name suggests, SpyFu is a competitor-oriented service that does a great job of looking up your competitors’ info and reporting it to you. SpyFu will tell you what kind of keywords your competitors are targeting and how well it’s going for them, so you can tailor your strategy accordingly. Of course, the service also offers a comprehensive suite of SEO analysis tools for your business, including all the usual suspects: rank tracking, SERP analysis, and domain comparison, among others.
SE Ranking promises to offer “360-degree analysis” of your site, and it’s hard to disagree with that description. The tool puts a huge amount of information at your disposal, including detailed rank tracking, backlink monitoring, and on-page checking, as well as more niche offerings like white label SEO. SE Ranking even includes a social media dimension; it’ll analyse your social media SEO and allow you to automatically schedule posts as well, taking the hassle out of social media management.
According to its creators, Serpstat is a “growth hacking tool”, which is a pretty big boast. Its clients include big names like Uber, Samsung, and Deloitte, so this isn’t just a tool used by smaller businesses to gain a competitive edge. Serpstat gives you a comprehensive and holistic look at how your site’s SERP rankings are doing, as well as offering tag-based keyword grouping, local SEO analysis, and much more. To put it simply, Serpstat is another great SEO tool that will give you all the info you need to stay ahead.
Last but not least, Conductor boasts a database of more than 20 billion keywords, which is pretty impressive. You can track keyword rankings, view social mentions and search interest, and keep track of which keywords are best based on those metrics as well. Conductor also offers extensive analysis of competitor keywords, letting you see which keywords you should invest time in and which ones you should stay away from. If you’re looking for comprehensive SEO analysis and insight, Conductor is a great tool.