If you’re serious about SEO (and you absolutely should be), then finding a great rank tracker tool is essential. What is a rank tracker? As you might imagine from the name, a rank tracker will help you to find where your website is ranking when it comes to Google search engine results.
The benefits to knowing this should be obvious; if you know where Google is placing you, then you’ll also know how easy it is for people to find you, and you’ll be able to tailor your strategy accordingly. Here are the 12 best rank tracker tools you can use in 2023.
1. Google Search Console
Given that Google is easily the world’s most popular search engine, it stands to reason that you should use its proprietary tools to help you with your ranking, right? Google Search Console is the perfect way to keep track of your rank and gain actionable insights regarding what you should do to improve it. What’s more, Search Console is entirely free, so you can access it no matter what funds you have available.
2. Zutrix
Zutrix is relatively new to the rank tracking game, but it’s still more than capable of keeping up with its rivals. This tool offers accurate rank tracking, a clear and concise user interface, and lots of analytics and stats to get to grips with, making it perfect for anyone who needs a comprehensive rank tracker tool in 2023. Clients include the PC gaming peripheral manufacturer Corsair and content provider Buzzfeed.
3. Ahrefs
There’s a good chance you’ve heard of Ahrefs if you’re in the SEO or digital marketing spheres; it’s one of the most well-known SEO service providers out there. With that in mind, then, it shouldn’t come as a surprise that Ahrefs’ rank tracker is excellent, with desktop and mobile functionality available. It’s an exhaustive tool that offers a great summary of your rank and gives you an idea of how to improve it.
4. Ranktracker
As you might expect from an app called “Ranktracker”, this tracker is in high demand among businesses and SEO enthusiasts. Ranktracker doesn’t just offer a rank tracker (somewhat counterintuitively), but the company’s tracking tool is excellent, giving you information about everything from your Google My Business profile to both organic and absolute positions for each keyword.
5. Moz Pro
We’re cheating a little with this one, because Moz Pro is a suite of SEO tools rather than just a rank tracker. Still, Moz is one of the oldest and most trusted names in SEO, so you know you’re getting a quality product if you opt for the Pro suite. Naturally, it includes rank tracking, as well as various other insights and analytics regarding your SEO performance, so if you’re serious about SEO, investing in this won’t be a mistake.
6. SE Ranking
It doesn’t get much clearer or more simple than SE Ranking. This excellent SEO tool and rank tracker gives you information on your own page and those of your competitors, and it helps you to identify which keywords you should be using to boost your ranking as well. It doesn’t just track Google, either; SE Ranking is also great for Bing, Yahoo, and any other search engine people might be using.
7. SEMrush
Like Moz and Ahrefs, SEMrush is another highly trusted name in the world of SEO and rank tracking. Using SEMrush’s rank tracker, you can learn about keywords, domains, and various other elements of your online marketing approach, and you can also track SERPs using daily ranking changes. SEMrush makes learning about your ranking and improving it easy and straightforward.
8. AccuRanker
Any SEO service provider worth its salt will list its high-profile clients on its website so you can see what kind of business uses its products, and that’s exactly what AccuRanker does. This excellent rank tracker is being used by businesses like Ikea, Alibaba, and Kinsta, so you know it’s legit. AccuRanker’s rank tracking tool is speedy, precise, and informative, and it’s competitively-priced, too.
9. Serpstat
Serpstat is another great all-in-one SEO tool for marketing professionals and businesses to figure out what their Google ranking looks like. As part of its suite, Serpstat offers a rank tracker, which tracks market share, helps you to schedule regular reports, and lets you group keywords, among other functionalities. It’s an incredibly useful set of tools that every marketer should have.
10. SERPWatcher
SERPWatcher is part of the Mangools suite of SEO tools, and it’s a great little rank tracker in and of itself. It promises to “make other complicated tools look like they’re from the 80s”, and indeed, the UI design and functionality of SERPWatcher is clean and efficient. You can easily see ranking information, compile reports, and view detailed graphs of every bit of information you could need.
11. Advanced Web Ranking
Billing itself as the “world’s longest-standing rank tracking tool”, Advanced Web Ranking takes a slightly different approach to its competitors. If you want more than just sheer numbers when it comes to SERPs, Advanced Web Ranking is the tool for you. It’ll go beyond where you rank and tell you just how visible your site really is, and it takes into account desktop, mobile, and local searching as well.
12. SEO PowerSuite
SEO PowerSuite’s rank tracker offers “unlimited desktop and mobile position tracking”, so you’ll never need to worry about running out of tracking opportunities. It also offers tracking information for hundreds upon hundreds of search engines, as well as SERP history, competition tracking, and much more. The user interface could use a little work, but the tool itself is rock-solid.
