When you’re a social media influencer, you need all the advantages you can get. It’s an incredibly competitive field, after all; there are going to be a ton of other influencers jostling for people’s eyeballs, and so you’re going to need to set yourself apart however you possibly can.
In practice, that means assembling a toolkit that’s going to get you ahead of the pack, as difficult as that might be.
So, how can you do that? What can you do that will make you stand out? Well, one of the best things you can do as an influencer is to be an early adopter of a new and exciting platform.
Mark Zuckerberg recently introduced the very Twitter-esque Threads, a brand new social media app that’s amassing users incredibly quickly. Here’s how you can make the most of that new app as an influencer.
Sign up to Threads now
Don’t delay; get yourself signed up to Threads right now. You need an Instagram account if you’re going to use Threads, but if you’re an influencer, you’ve almost certainly got one of those already.
From there, all you need to do is download Threads on either Google Play or the App Store (make sure to pick the right “Threads”; we saw a number of other apps with that name), sign into the app with Instagram, and you’re away.
The importance of getting signed up to Threads right now should be obvious; you can start using the app while the audience is relatively fresh and looking for new content and influencers to follow.
By being an early adopter, you’ll get a dedicated audience with less competition for their time and attention. Of course, Threads is slightly different; it’s already got a built-in Instagram audience, which is why you need to make sure you’re ahead of the curve.
Start posting like you would on Twitter
It’s important to treat Threads as it wants to be treated. The app bears a lot of similarities to Twitter, and so it stands to reason that you should be posting similar content to Twitter on Threads.
What does that mean in practice? Well, Threads allows for text posts of up to 500 characters, so posting longer and more detailed text than Twitter is definitely a good idea.
As for what kind of content you should be posting…well, Threads hasn’t carved out a niche for itself in the same way that other apps have just yet. When you think about Instagram, TikTok, or Twitter, you know roughly what kind of content you’re going to see, but that’s not the case with Threads at the moment.
In reality, that means the world of Threads is very much your oyster. This is an experimental platform at the moment, so just try a few different kinds of posts and see what gets you the likes and the engagement!
Network with other Threads users
Right now, Threads is pretty barebones. It doesn’t have a lot of the features that have made its competitors (and, indeed, Instagram) hugely popular platforms, which means that you’re going to struggle when it comes to networking.
However, it’s still possible to engage in the basic social media interactions you’d expect to find on a platform like this. You can like other people’s posts, comment on them, and “retweet” them (although, naturally, it’s not called that on Threads).
As such, networking with other Threads users is just as important as it would be if you were using any other social media app. Find your Instagram friends – Threads should import them automatically – and reply to their content, dropping likes on it as and when.
By doing so, you’ll establish yourself within the Threads world and carve out a niche for yourself amongst the community. You’ll also show that you’re willing to engage with others, which is a crucial element of building a profile as an influencer.
Anticipate new features
As we’ve said, Threads isn’t quite finished yet; Meta itself has acknowledged that there are a number of features missing from the app, many of which are scheduled to be added in the coming days, weeks, and months.
This means that although some of the features you’re used to on Twitter won’t be present initially, you’re going to start seeing them appearing on the app as time goes by. As such, you should anticipate them and get to know them as soon as you see them.
The advantage of learning new Threads features as and when they appear is that you’ll master them quickly, meaning you’ll know how to use them while other influencers are still getting to grips with them.
Features like hashtags, trending topics, and more might work differently on Threads than they do on other apps, so getting to know the unique ins and outs of Threads, as well as the app’s inevitable idiosyncrasies, will stand you in good stead when it comes to building a lasting and thriving community on the app.
Conclusion
Right now, Threads is in its infancy, but the app has a ton of potential, indicated by its already-massive user base (which, admittedly, it shares exclusively with Instagram at the moment).
Getting signed up and comfortable with Threads means you’ll be in a great position to take advantage of the app’s burgeoning popularity as time goes by, and that hopefully means more outreach from brands, more engagement from other users, and more work for you as an influencer!
