Ever since the information age dawned, and computers – then smartphones – became commonplace, digital marketing has become more and more important. Now, we’re at the stage where every business owner with any ambitions whatsoever has some form of digital marketing in place. The problem is that even though most people know how important digital […]...

60 million images are uploaded to Instagram every single day. 60,000,000. That’s 2.5 million an hour and over 2,000 in the time it’s taken you to read this. That’s an unrelenting and unending stream of pixelated thoughts and moments creating an unimaginably vast haystack and you want people to find your needle. How do you do […]...

Connecting with consumers has never been easier, yet social media is an under-used tool to reaching a target audience. This article takes a look over some useful examples of how a successful social media campaign can be created and conducted. Lesson 1: Done right, there’s a place for every product on social media. PETA: No matter […]...

With almost every company and brand begging for attention like baby birds squawking and positioning for a morsel of regurgitated worm, sometimes it takes a little risk to push your way through the crowd and get what you want. Often that can mean being called innovative and reaching people in an exciting and unexpected way. […]...