For those involved in SEO (Search Engine Optimisation), it can be tempting to create links with a keyword-rich anchor, constantly. However, this isn’t a smart move to make – you’ll find out why shortly. After all, Google is a search engine with a unique algorithm, and it doesn’t wish to show results from sites that […]...

Get the right people talking about your business. When it comes to social media, having just ten followers who are genuinely interested in your brand is better than having thousands, none of whom will ever become actual customers. Cue blogger outreach. It is the single most effective marketing activity that works for almost all businesses. Links are the […]...

Before we even start, you need to understand that as a small business, you’re already fighting an uphill battle. What this means is that there are a lot of agencies out there who belong to your own niche but have a bigger marketing budget and have a bigger, more seasoned marketing team. What you have […]...

Digital marketing refers to the promotion of products using “digital” means. With digital marketing’s increasing use, below are some tips that you can follow to make your and your consumers’ experience better for 2018. Take note that the upcoming trend is all about focusing on blogger outreach, focusing on visuals, and more. Understand Micro-Moments With […]...

Since there are countless websites attempting to establish themselves on the web, it is crucial that they are ranked according to their credibility and authority. Among the websites trying to secure a respectable place for themselves on the internet, there are media publications, as well as spam-bots that put users at risk. When you search […]...

Digital marketing has become the norm these days with everyone involved in marketing online in one way or the other. However, despite being so common, there are still problems and pitfalls that marketers face when it comes to accessing opportunities, and implementing effective strategies. This means that there are a lot of places where a […]...

Some of you, while working on your digital marketing strategies, might have heard about social media influencers or simply, online influencers. In the kind of business world that we’re all a part of, online influencers are a new resource for brands to use. Your Brand needs all the Help it can get As a brand […]...

The year 2017 is almost over, and technology is getting more advanced day by day. More people now resort to digital means of information before they make any purchase or any corporate decision. Now, having a digital marketing strategy is not just important for an online business, but for any business which needs to stay […]...

Are you unsure what a specific term means? Don’t worry, you aren’t alone. The world of digital marketing involves many different terms – this jargon buster will take you over three of the important meanings. Let’s begin.   Blogger Outreach It seemed important to begin with Blogger Outreach for obvious reasons. Blogger Outreach is the process of developing […]...